The shift to virtual events.
The shift to virtual events.
The shift to virtual events.
Brandaid hosts events for multinational companies and organizations around the world. In 2020, the global impact of COVID-19 halted everything, including events. To adapt, Brandaid wanted to build a virtual event platform that could host more than 20,000 attendees simultaneously.
Brandaid hosts events for multinational companies and organizations around the world. In 2020, the global impact of COVID-19 halted everything, including events. To adapt, Brandaid wanted to build a virtual event platform that could host more than 20,000 attendees simultaneously.
Brandaid hosts events for multinational companies and organizations around the world. In 2020, the global impact of COVID-19 halted everything, including events. To adapt, Brandaid wanted to build a virtual event platform that could host more than 20,000 attendees simultaneously.
An immersive experience
An immersive experience
An immersive experience
The client had clear design goals for the platform
The client had clear design goals for the platform
The client had clear design goals for the platform
In-person event like experience. Attendees should feel like they are attending a real life event.
In-person event like experience. Attendees should feel like they are attending a real life event.
In-person event like experience. Attendees should feel like they are attending a real life event.
Foster networking. It should be easy for people to connect with new people.
Foster networking. It should be easy for people to connect with new people.
Foster networking. It should be easy for people to connect with new people.
Tailored Theming. Empower companies to host events aligned with their brand.
Tailored Theming. Empower companies to host events aligned with their brand.
Tailored Theming. Empower companies to host events aligned with their brand.
My Role
My Role
My Role
I owned the 0-1 product design and led creative direction for the whole event platform during the period of 2020 to 2021 - Feature scoping, research, interaction design, visual design, prototyping.
See full team at the end.
I owned the 0-1 product design and led creative direction for the whole event platform during the period of 2020 to 2021 - Feature scoping, research, interaction design, visual design, prototyping.
See full team at the end.
I owned the 0-1 product design and led creative direction for the whole event platform during the period of 2020 to 2021 - Feature scoping, research, interaction design, visual design, prototyping.
See full team at the end.
Landing page
Landing page
Clear intro and easy signup.
Clear intro and easy signup.
Clear intro and easy signup.
Landing that offers a sneak peek into the essence of the event.
Landing that offers a sneak peek into the essence of the event.
Landing that offers a sneak peek into the essence of the event.
Essential information is conveniently located in the header along with a persistent call-to-action. Banner carousels showcase various facets of the event to captivate visitors.
Essential information is conveniently located in the header along with a persistent call-to-action. Banner carousels showcase various facets of the event to captivate visitors.
Essential information is conveniently located in the header along with a persistent call-to-action. Banner carousels showcase various facets of the event to captivate visitors.
Presenting a lot of information in an easily scannable format.
Presenting a lot of information in an easily scannable format.
Presenting a lot of information in an easily scannable format.
Below the header, visitors can find all the details and have a comprehensive understanding of the event. I organized the information in a tidy way to minimize cognitive effort.
Below the header, visitors can find all the details and have a comprehensive understanding of the event. I organized the information in a tidy way to minimize cognitive effort.
Below the header, visitors can find all the details and have a comprehensive understanding of the event. I organized the information in a tidy way to minimize cognitive effort.
Effortlessly sign up in no time.
Effortlessly sign up in no time.
Effortlessly sign up in no time.
Social logins in addition to email signup were added for swift registration. Only essential information is gathered to minimize bounce rates.
Social logins in addition to email signup were added for swift registration. Only essential information is gathered to minimize bounce rates.
Social logins in addition to email signup were added for swift registration. Only essential information is gathered to minimize bounce rates.
The Lobby
The Lobby
Portal to everything.
Portal to everything.
Portal to everything.
Lobby serves as the gateway to all features on the platform.
Lobby serves as the gateway to all features on the platform.
Lobby serves as the gateway to all features on the platform.
Once signed up, users are welcomed with a brand introduction video that highlights the event venue, followed by a seamless transition to the 3D Lobby. The lobby acts as the hub, granting access to various rooms and other essential information.
Once signed up, users are welcomed with a brand introduction video that highlights the event venue, followed by a seamless transition to the 3D Lobby. The lobby acts as the hub, granting access to various rooms and other essential information.
Once signed up, users are welcomed with a brand introduction video that highlights the event venue, followed by a seamless transition to the 3D Lobby. The lobby acts as the hub, granting access to various rooms and other essential information.
Effortlessly connect with people and start messaging them.
Effortlessly connect with people and start messaging them.
Effortlessly connect with people and start messaging them.
I added a familiar messaging experience that enhances networking beyond what's possible even at in-person events.
I added a familiar messaging experience that enhances networking beyond what's possible even at in-person events.
I added a familiar messaging experience that enhances networking beyond what's possible even at in-person events.
Dynamic event details and user profile.
Dynamic event details and user profile.
Dynamic event details and user profile.
The dynamic agenda offers users a comprehensive view of past, present, and upcoming event details. Users can join live events or access recordings from this tab.
The dynamic agenda offers users a comprehensive view of past, present, and upcoming event details. Users can join live events or access recordings from this tab.
The dynamic agenda offers users a comprehensive view of past, present, and upcoming event details. Users can join live events or access recordings from this tab.
An area for fun and expanding the event's outreach.
An area for fun and expanding the event's outreach.
An area for fun and expanding the event's outreach.
The Photo Wall proudly displays photos taken by users with different event filters, which can be easily shared on social media platforms. Additionally, it showcases user posts featuring event hashtags from social media, contributing to a wider event reach.
The Photo Wall proudly displays photos taken by users with different event filters, which can be easily shared on social media platforms. Additionally, it showcases user posts featuring event hashtags from social media, contributing to a wider event reach.
The Photo Wall proudly displays photos taken by users with different event filters, which can be easily shared on social media platforms. Additionally, it showcases user posts featuring event hashtags from social media, contributing to a wider event reach.
Auditorium
Auditorium
Watch. Message. Have fun.
Watch. Message. Have fun.
Watch. Message. Have fun.
In the Auditorium, users can access live talks and view recorded shows.
In the Auditorium, users can access live talks and view recorded shows.
In the Auditorium, users can access live talks and view recorded shows.
The Auditorium is a vibrant space where live talks come to life, accompanied by a range of interactive features. Live reactions, comments, messaging, and brand-related activities ensure users remain engaged throughout the event.
The Auditorium is a vibrant space where live talks come to life, accompanied by a range of interactive features. Live reactions, comments, messaging, and brand-related activities ensure users remain engaged throughout the event.
The Auditorium is a vibrant space where live talks come to life, accompanied by a range of interactive features. Live reactions, comments, messaging, and brand-related activities ensure users remain engaged throughout the event.
Everything at fingertips during the talks.
Everything at fingertips during the talks.
Everything at fingertips during the talks.
I designed the Audi in a way that enables speakers to guide viewers through resources and activities during talks, delivering a top-tier live talk experience.
I designed the Audi in a way that enables speakers to guide viewers through resources and activities during talks, delivering a top-tier live talk experience.
I designed the Audi in a way that enables speakers to guide viewers through resources and activities during talks, delivering a top-tier live talk experience.
Understand the pulse of your viewers.
Understand the pulse of your viewers.
Understand the pulse of your viewers.
Event admins have the ability to introduce new polls during talks, gathering valuable insights from viewers. Real-time results are presented in a user-friendly interface.
Event admins have the ability to introduce new polls during talks, gathering valuable insights from viewers. Real-time results are presented in a user-friendly interface.
Event admins have the ability to introduce new polls during talks, gathering valuable insights from viewers. Real-time results are presented in a user-friendly interface.
Meetup Lounge & Booths
Meetup Lounge & Booths
Explore and Connect.
Explore and Connect.
Explore and Connect.
Meetup Lounge, a space for sharing insights and acquiring knowledge.
Meetup Lounge, a space for sharing insights and acquiring knowledge.
Meetup Lounge, a space for sharing insights and acquiring knowledge.
The Meetup Lounge was designed to facilitate in-depth discussions on specific topics. Each space accommodates a minimum of two seats and a maximum number of seats, fostering intimate and focused conversations.
The Meetup Lounge was designed to facilitate in-depth discussions on specific topics. Each space accommodates a minimum of two seats and a maximum number of seats, fostering intimate and focused conversations.
The Meetup Lounge was designed to facilitate in-depth discussions on specific topics. Each space accommodates a minimum of two seats and a maximum number of seats, fostering intimate and focused conversations.
Company Booths that capture visitors' attention.
Company Booths that capture visitors' attention.
Company Booths that capture visitors' attention.
Our aim was to reimagine the interactive nature of company booths from traditional in-person events. I introduced the 3D Booths feature, where we offer companies the opportunity to create personalized, on-brand booths. Here, visitors can engage with booth experts, access downloadable resources like brochures, and learn about the company.
Our aim was to reimagine the interactive nature of company booths from traditional in-person events. I introduced the 3D Booths feature, where we offer companies the opportunity to create personalized, on-brand booths. Here, visitors can engage with booth experts, access downloadable resources like brochures, and learn about the company.
Our aim was to reimagine the interactive nature of company booths from traditional in-person events. I introduced the 3D Booths feature, where we offer companies the opportunity to create personalized, on-brand booths. Here, visitors can engage with booth experts, access downloadable resources like brochures, and learn about the company.
Preserving our planet, one event at a time.
Preserving our planet, one event at a time.
Preserving our planet, one event at a time.
Right from the start, I had the intention to highlight the environmental advantages of virtual events compared to in-person gatherings. So after some events, we introduced a feature that calculates the carbon savings achieved by attending the event virtually.
Right from the start, I had the intention to highlight the environmental advantages of virtual events compared to in-person gatherings. So after some events, we introduced a feature that calculates the carbon savings achieved by attending the event virtually.
Right from the start, I had the intention to highlight the environmental advantages of virtual events compared to in-person gatherings. So after some events, we introduced a feature that calculates the carbon savings achieved by attending the event virtually.
Style guide
Style guide
Design fast. Ship faster.
Design fast. Ship faster.
VV3D styles and components.
VV3D styles and components.
VV3D styles and components.
We developed a comprehensive style guide and an expansive component library in tandem with the platform's growth right from the start. This approach ensured that both design and development could seamlessly match the rapid production cycles, all while maintaining an exceptional level of consistency.
We developed a comprehensive style guide and an expansive component library in tandem with the platform's growth right from the start. This approach ensured that both design and development could seamlessly match the rapid production cycles, all while maintaining an exceptional level of consistency.
We developed a comprehensive style guide and an expansive component library in tandem with the platform's growth right from the start. This approach ensured that both design and development could seamlessly match the rapid production cycles, all while maintaining an exceptional level of consistency.
The platform that
the market wanted.
The platform that
the market wanted.
The platform that
the market wanted.
Because Virtual Venue was meticulously crafted while keeping future customers in a continuous feedback loop, selling the product posed no challenges. The customers were genuinely amazed by the immersive platform and eagerly came on board right from the very first demo.
Because Virtual Venue was meticulously crafted while keeping future customers in a continuous feedback loop, selling the product posed no challenges. The customers were genuinely amazed by the immersive platform and eagerly came on board right from the very first demo.
Because Virtual Venue was meticulously crafted while keeping future customers in a continuous feedback loop, selling the product posed no challenges. The customers were genuinely amazed by the immersive platform and eagerly came on board right from the very first demo.
In the first year of launch, Virtual Venue hosted events of many multinational companies, including members of the Fortune 500.
In the first year of launch, Virtual Venue hosted events of many multinational companies, including members of the Fortune 500.
In the first year of launch, Virtual Venue hosted events of many multinational companies, including members of the Fortune 500.
What's more, our brilliant developers worked wonders by utilizing React and Ruby to transform this asset-rich platform into a blazingly fast experience.
What's more, our brilliant developers worked wonders by utilizing React and Ruby to transform this asset-rich platform into a blazingly fast experience.
What's more, our brilliant developers worked wonders by utilizing React and Ruby to transform this asset-rich platform into a blazingly fast experience.
Great learnings.
Great learnings.
Great learnings.
Not everyday you get to work on something like Virtual Venue that tries to bridge the gap between the real and digital worlds.
Not everyday you get to work on something like Virtual Venue that tries to bridge the gap between the real and digital worlds.
Not everyday you get to work on something like Virtual Venue that tries to bridge the gap between the real and digital worlds.
Setting clear goals.
Setting clear goals.
The platform had numerous chances to change its design direction. Therefore, it was crucial to establish clear goals right from the start to ensure the creation of a successful product.
The platform had numerous chances to change its design direction. Therefore, it was crucial to establish clear goals right from the start to ensure the creation of a successful product.
Setting clear goals.
The platform had numerous chances to change its design direction. Therefore, it was crucial to establish clear goals right from the start to ensure the creation of a successful product.
Thinking out of the box.
Thinking out of the box.
Thinking out of the box.
While developing the platform, we encountered several technical limitations. This required me to think creatively in order to overcome these obstacles.
While developing the platform, we encountered several technical limitations. This required me to think creatively in order to overcome these obstacles.
While developing the platform, we encountered several technical limitations. This required me to think creatively in order to overcome these obstacles.
Helping teammates to do better
Helping teammates to do better
The engineering team had doubts about implementing certain design functionalities. I provided consistent encouragement with code examples and documentation, leading to impressive end results.
The engineering team had doubts about implementing certain design functionalities. I provided consistent encouragement with code examples and documentation, leading to impressive end results.
Helping teammates to do better
The engineering team had doubts about implementing certain design functionalities. I provided consistent encouragement with code examples and documentation, leading to impressive end results.
Taking responsibility.
Taking responsibility.
Taking responsibility.
During initial events, certain problems arose that could have been prevented with a more thoughtful design. Taking accountability, I proactively addressed these issues, leading to their resolution and gained valuable insights.
During initial events, certain problems arose that could have been prevented with a more thoughtful design. Taking accountability, I proactively addressed these issues, leading to their resolution and gained valuable insights.
During initial events, certain problems arose that could have been prevented with a more thoughtful design. Taking accountability, I proactively addressed these issues, leading to their resolution and gained valuable insights.
I got the opportunity to work with an amazing team on this project
I got the opportunity to work with an amazing team on this project
Austine Joy
Austine Joy
Design lead, creative direction
Design lead, creative direction
Anbazhagan Palani, Vivek, Ramesh Nagaraj, Harshwardhan, Jishnu Sarkar
Anbazhagan Palani, Vivek, Ramesh Nagaraj, Harshwardhan, Jishnu Sarkar
Development
Development
Dilip Prabhu
Dilip Prabhu
Graphic design
Graphic design
Nitish Chandra, Karan Mathur
Nitish Chandra, Karan Mathur
Project Management
Project Management
Available for work
Want us to work together?
Want us to work together?
Want us to work together?
Contact me for full time roles or freelance projects. I have worked remotely with clients across the globe, so time zones pose no barrier.
Contact me for full time roles or freelance projects. I have worked remotely with clients across the globe, so time zones pose no barrier.
Contact me for full time roles or freelance projects. I have worked remotely with clients across the globe, so time zones pose no barrier.
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